{"id":111662,"date":"2024-04-09T12:05:31","date_gmt":"2024-04-09T12:05:31","guid":{"rendered":"https:\/\/www.sperrysoftware.com\/Email-Tools\/?page_id=111662"},"modified":"2026-03-31T09:34:53","modified_gmt":"2026-03-31T09:34:53","slug":"learn-overview-send-individually","status":"publish","type":"page","link":"https:\/\/www.sperrysoftware.com\/Email-Tools\/learn-overview-send-individually\/","title":{"rendered":"Learn to Grow Your Business"},"content":{"rendered":"\t\t
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Learn to Grow Your Business<\/span> <\/h1> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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You can grow your business with the Send Individually for Microsoft 365<\/a> add-in by sending your most important newsletters and other client communications to each of your customers, one at a time.<\/p>

You do this by choosing an Excel file, composing an email, generating the drafts, then sending them to your recipients, in a process known as sending a campaign.\u00a0 See our Getting Started with Send Individually guide<\/a> for the basics.<\/p>

You can learn more about each step in the campaign process:<\/p>

Preparing Your Campaign Excel File<\/a><\/p>

Creating Your Campaign Email<\/a><\/p>

Generating Your Personalized Emails<\/a><\/p>

Sending Your Personalized Emails<\/a><\/p>

Here’s something to keep in mind as you prepare your campaigns:<\/p>

Keep your lists small and manageable.\u00a0 While you can send to as many as 1,000 people every 24 hours, if you do this day after day make sure that what you are sending is information that is truly valuable to your end users.\u00a0 In other words, this product is not appropriate if you purchased a list from a random online vendor because you are sending emails from your own account.\u00a0 As a result, your account will be shut down by Microsoft if your campaign sends to too many email addresses that bounce, if the majority of your recipients decide to classify your email as Junk Mail, or if you send to too many recipients within 24 hours<\/strong> (2,500 to be exact, according to Microsoft).\u00a0 In other words, there are many ways to go awry, so handle each campaign with care, and make sure you are delivering value because Sperry Software will not be able to help you.<\/p>

That said, there are several great benefits to using the add-in:<\/p>

Flexibility:<\/strong> It\u2019s driven off your Excel file.\u00a0 Your Excel file has the email address listed in the To column (which must be the first column), followed by CC, BCC, Subject, and Attachment columns, then any columns after that can include any other information you would to include for personalization, for example, Column F could be your recipients first name.\u00a0 In fact, there’s a campaign template Excel file available to help you get organized.<\/p>

Accuracy:<\/strong>\u00a0When you generate your personalized emails, they go into your Drafts folder.\u00a0 You can then review them or edit individual ones to be sure that they have all generated properly before invoking the batch send process.<\/p>

Simplicity:<\/strong> Once you\u2019re happy with the generated emails, one click is all it takes to start the send process.\u00a0 Note: as mentioned, the add-in is limited to a maximum of 1000 rows in your Excel file and throttled to sending 1 email every ten seconds.<\/p>

Privacy:<\/strong> The emails that are sent to your recipients are sent right from your mailbox to theirs.\u00a0 There are no third parties.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Learn to Grow Your Business You can grow your business with the Send Individually for Microsoft 365 add-in by sending…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-111662","page","type-page","status-publish"],"yoast_head":"\r\nSend Individually Learning Center - Learn to Personalize Your Emails<\/title>\r\n<meta name=\"description\" content=\"Find step-by-step guides for creating campaigns, generating personalized emails, and getting the most out of Send Individually in Outlook.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.sperrysoftware.com\/Email-Tools\/learn-overview-send-individually\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Learn to Grow Your Business\" \/>\r\n<meta property=\"og:description\" content=\"Find step-by-step guides for creating campaigns, generating personalized emails, and getting the most out of Send Individually in Outlook.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.sperrysoftware.com\/Email-Tools\/learn-overview-send-individually\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Sperry Software\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/SperrySoftware\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-03-31T09:34:53+00:00\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:site\" content=\"@sperrysoftware\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/learn-overview-send-individually\\\/\",\"url\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/learn-overview-send-individually\\\/\",\"name\":\"Send Individually Learning Center - Learn to Personalize Your Emails\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/#website\"},\"datePublished\":\"2024-04-09T12:05:31+00:00\",\"dateModified\":\"2026-03-31T09:34:53+00:00\",\"description\":\"Find step-by-step guides for creating campaigns, generating personalized emails, and getting the most out of Send Individually in Outlook.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/learn-overview-send-individually\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/learn-overview-send-individually\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/learn-overview-send-individually\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Learn to Grow Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/#website\",\"url\":\"https:\\\/\\\/www.sperrysoftware.com\\\/Email-Tools\\\/\",\"name\":\"Sperry Software\",\"description\":\"Sperry Software builds powerful Outlook add-ins for Microsoft 365 and desktop Outlook. 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