{"id":111681,"date":"2024-04-10T13:59:30","date_gmt":"2024-04-10T13:59:30","guid":{"rendered":"https:\/\/www.sperrysoftware.com\/Email-Tools\/?page_id=111681"},"modified":"2026-03-31T09:38:01","modified_gmt":"2026-03-31T09:38:01","slug":"creating-your-campaign-email","status":"publish","type":"page","link":"https:\/\/www.sperrysoftware.com\/Email-Tools\/learn-overview-send-individually\/creating-your-campaign-email\/","title":{"rendered":"Creating Your Campaign Email"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"111681\" class=\"elementor elementor-111681\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c98544c e-con-full thegem-e-con-layout-thegem e-flex e-con e-parent\" data-id=\"c98544c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-070e803 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-thegem-template-post-title\" data-id=\"070e803\" data-element_type=\"widget\" data-widget_type=\"thegem-template-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"thegem-te-post-title\"> <h1 class=\"post-title \"> <span>Creating Your Campaign Email<\/span> <\/h1> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4633a thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"4b4633a\" data-element_type=\"container\" data-settings=\"{&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c51ec flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"e3c51ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>Once your Excel file with your recipients and substitutions are ready, the next step is to create your campaign email.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab941c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"eab941c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>This step is actually two parts, where you specify the Excel file and give your campaign a name, and then actually crafting your email message.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea0c4e7 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"ea0c4e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>The first part is simple, just choose the Excel file you\u2019ve been working on, give your campaign a name, then click the Create Campaign Email button.\u00a0 This is an important step as it registers this email as the main campaign email and also takes the Excel filename and prepends a \u201crecipients@\u201d.\u00a0 It does this to both allow you to more easily recognize the main campaign email when viewing it in your Drafts folder, and also prevents Outlook from sending it by accident.\u00a0 Finally, this step also establishes a connection to your email account, which is a necessary part of both the Generate Emails and Batch Send Emails steps.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c66d0cc thegem-e-con-layout-thegem e-flex e-con-boxed e-con e-parent\" data-id=\"c66d0cc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;thegem_container_layout&quot;:&quot;thegem&quot;}\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-173aa20 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"173aa20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>The next part of this step is to craft your message.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175c1b0 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"175c1b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>The\u00a0<a href=\"\/Email-Tools\/product\/send-individually-for-microsoft-365\/\">Send Individually for Microsoft 365<\/a>\u00a0makes this a simple step by allowing you to compose the email right in Outlook.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4c7bc flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"fb4c7bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>You probably already know best how to word what you want to say, but one thing we want to add is that when it comes to any personalization you\u2019d like to see in the subject or body of the email, as mentioned simply use the\u00a0<strong>&lt;&lt;Column F&gt;&gt;<\/strong>\u00a0syntax.\u00a0 Or, if you\u2019ve given the column a name, then you can use that \u2013 for example, here we have an informal newsletter that simply uses the first name in the subject and salutation:<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79a6a02 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"79a6a02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1024\" height=\"741\" src=\"https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-1024x741.png\" class=\"attachment-large size-large wp-image-111669\" alt=\"Image of sample campaign email\" srcset=\"https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-1024x741.png 1024w, https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-510x369.png 510w, https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-64x46.png 64w, https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-300x217.png 300w, https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-768x556.png 768w, https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-1536x1111.png 1536w, https:\/\/www.sperrysoftware.com\/Email-Tools\/wp-content\/uploads\/2024\/04\/SI365-Sample-Email-Campaign-Subject-2048x1482.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2238488 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-heading\" data-id=\"2238488\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See Also:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4b15c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"da4b15c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\r\n\t\t\t\t\t\t<p>Next:\u00a0<a href=\"\/Email-Tools\/learn-overview-send-individually\/generating-your-personalized-emails\/\">Generating Your Personalized Emails<\/a><\/p><p>Prev:\u00a0<a href=\"\/Email-Tools\/learn-overview-send-individually\/preparing-your-campaign-excel-file\/\">Preparing Your Campaign Excel File<\/a><\/p><p><a href=\"\/Email-Tools\/learn-overview-send-individually\">Back To Grow Your Business Overview<\/a><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creating Your Campaign Email Once your Excel file with your recipients and substitutions are ready, the next step is to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":111662,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-111681","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\r\n<title>Send Individually Learning Center - Create Your First Campaign<\/title>\r\n<meta name=\"description\" content=\"Learn how to create your first email campaign in Send Individually for Outlook. 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