{"id":24219,"date":"2018-07-17T10:58:45","date_gmt":"2018-07-17T10:58:45","guid":{"rendered":"https:\/\/www.sperrysoftware.com\/Email-Tools\/?p=24219"},"modified":"2018-07-17T10:58:45","modified_gmt":"2018-07-17T10:58:45","slug":"in-defense-of-email-ten-years-later-almost","status":"publish","type":"post","link":"https:\/\/www.sperrysoftware.com\/Email-Tools\/in-defense-of-email-ten-years-later-almost\/","title":{"rendered":"In Defense of Email\u2026Ten Years Later (Almost)"},"content":{"rendered":"

We last visited this topic in June 2009<\/a>.\u00a0 Back then, a slew of articles about upcoming technologies promised the end of email, including nascent social networks like Orkut and Facebook.\u00a0 While it is true Facebook is more popular it hasn’t taken the place of email (at work anyway).\u00a0 The same can be said of chat alternatives like Slack (Slack<\/a>) or the upcoming new (Level app<\/a>).\u00a0 In fact, Slack recently released a commercial (found here<\/a>) where they espouse the virtues of email-like features without it really being email.<\/p>\n

\"reliable<\/a><\/p>\n

With email being around a 40 year technology, there are several reasons for its longevity:<\/p>\n

Email is ubiquitous.<\/b> With the exception of one California professor who prefers to take notes and uses his phone heavily, who doesn’t have an email address?<\/p>\n

Email is private.<\/b>\u00a0 Customers and others can’t see each other, like in Slack.\u00a0 I mean, sure, co-workers and others invited to the Slack team can certainly see each other, but there are very few businesses that invite all their customers to a Slack channel for on the spot conversations.\u00a0 That’s what email newsletter sending software is for (like Send Individually<\/a>).<\/p>\n

Email can be (and frequently is) entered into evidence in court<\/b>.\u00a0 In fact many of our customers use Save As PDF<\/a> to enter entire email chains into a PDF file for an opposing legal side.\u00a0 Many of our customers are professionals in this field (called legal discovery<\/i>) and sometimes will instead purchase the Auto Print add-in<\/a> to – you guessed it – make things harder for the other side by handing over boxes and boxes of printed<\/i> emails.<\/p>\n

Email is flexible with rich user interfaces<\/b>.\u00a0 Especially when it comes to desktop, and the king of desktop email clients (our favorite) Microsoft Outlook, there is no more powerful, flexible, yet easy to use email client.\u00a0 It helps you to stay organized with subfolder, categories and classification systems.\u00a0 For me, these classification systems act more as a to-do list than anything else.<\/p>\n

Email is secure.<\/b>\u00a0 It’s true that not everyone digitally signs and encrypts their email, but the option to digitally sign and encrypt your email<\/a> is there.<\/p>\n

Email can be archived.<\/b>\u00a0 Archiving has been built into email clients since way early on.\u00a0 People realized quickly that a method of saving important conversations was needed, and email archiving was it.\u00a0 Today, many of our customers use either Attachment Save (which can also save emails<\/a>, despite its name) or the aforementioned Save to PDF<\/a>.\u00a0 Most people like this because PDF is an open standard, which leads us to\u2026<\/p>\n

Email has well known standards.\u00a0 <\/b>Because these standards are codified and well known, an entire community has built up around maintaining and expanding the standards.\u00a0 That’s how email can be sent to and from different email clients (for example, from Microsoft<\/i> Outlook to Google<\/i> Gmail, etc).<\/p>\n

Email has an economy built around it.<\/b>\u00a0 Because of standards, email is well known and well understood.\u00a0 Because of that it is able to be implemented around the world, regardless of language or underlying hardware.\u00a0 And because of that, companies can build around it and make it better (think Office 365), and companies like Sperry Software<\/a> can create tools and technologies that make an unbeatable concept even better in its implementation.<\/p>\n

Like we said in 2009, email has its competitors, but we look forward to using email for the next ten years.<\/p>\n","protected":false},"excerpt":{"rendered":"

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